Content Marketer job description template
A template you can use, plus the part most templates skip: how to assess each requirement once candidates start applying.
Content marketers plan and produce content that attracts and converts the right audience. Strong ones start from demand and buyer questions rather than from topics the company finds interesting. A good content marketer job description separates genuine must-haves from preferences, describes what the person will actually do, and defines the criteria interviewers will assess against.
About the role
Content marketers plan and produce content that attracts and converts the right audience. Strong ones start from demand and buyer questions rather than from topics the company finds interesting.
Also advertised as: Content Manager, Content Strategist, SEO Content Manager.
Responsibilities
- Plan a content calendar against search and buyer demand
- Write and edit to a consistent standard
- Optimise for search without writing for machines
- Measure performance and prune what does not work
- Work with subject matter experts to extract genuine expertise
Requirements
Essential
- Portfolio of published work
- Understanding of search intent
- Ability to edit others
- Comfort with performance data
Nice to have
- Technical SEO familiarity
- Your domain
- Experience scaling content production
Keep the essential list genuinely essential. Long requirement lists measurably reduce applications from candidates who would meet your actual bar, with a stronger effect among under-represented groups. Everything you can train, move to nice-to-have.
How to assess each requirement
This is the part most job description templates omit, and it is the part that determines whether the description was worth writing. Each requirement needs a way to test it:
| Requirement | How to assess it |
|---|---|
| Portfolio of published work | Ask: "How do you decide what to write next?" |
| Understanding of search intent | Ask: "Show me a piece that performed well. Why did it?" |
| Ability to edit others | Ask: "How do you get real expertise out of a busy subject matter expert?" |
| Comfort with performance data | Ask: "What is your view on AI-generated content?" |
Full question set with strong and weak answer guidance: content marketer interview questions.
On salary
Publish a range. Pay transparency requirements are expanding across the EU and parts of the US, candidates increasingly filter out roles without one, and omitting it mainly advantages whoever negotiates hardest — which correlates with confidence rather than contribution. See compensation bands.
Generate a version specific to your company and role with the free job description generator.