Marketing Manager job description template
A template you can use, plus the part most templates skip: how to assess each requirement once candidates start applying.
Marketing managers own a channel, a segment or the whole marketing function in a smaller company. The role is judged on pipeline contribution and on whether the spend can be justified. A good marketing manager job description separates genuine must-haves from preferences, describes what the person will actually do, and defines the criteria interviewers will assess against.
About the role
Marketing managers own a channel, a segment or the whole marketing function in a smaller company. The role is judged on pipeline contribution and on whether the spend can be justified.
Also advertised as: Growth Marketing Manager, Demand Generation Manager.
Responsibilities
- Plan and execute campaigns against pipeline targets
- Own budget and report on return
- Manage channels and agencies
- Work with sales on lead quality and handover
- Maintain brand and messaging consistency
Requirements
Essential
- Ownership of a measurable target
- Comfort with attribution and its limits
- Ability to write clearly
- Budget management
Nice to have
- B2B SaaS experience
- Your channel mix
- Product marketing exposure
Keep the essential list genuinely essential. Long requirement lists measurably reduce applications from candidates who would meet your actual bar, with a stronger effect among under-represented groups. Everything you can train, move to nice-to-have.
How to assess each requirement
This is the part most job description templates omit, and it is the part that determines whether the description was worth writing. Each requirement needs a way to test it:
| Requirement | How to assess it |
|---|---|
| Ownership of a measurable target | Ask: "What target did you own, and did you hit it?" |
| Comfort with attribution and its limits | Ask: "Which channel worked best for you, and how did you know?" |
| Ability to write clearly | Ask: "Tell me about a campaign that did not work." |
| Budget management | Ask: "How do you and sales agree on lead quality?" |
Full question set with strong and weak answer guidance: marketing manager interview questions.
On salary
Publish a range. Pay transparency requirements are expanding across the EU and parts of the US, candidates increasingly filter out roles without one, and omitting it mainly advantages whoever negotiates hardest — which correlates with confidence rather than contribution. See compensation bands.
Generate a version specific to your company and role with the free job description generator.